Are Smartwatches Going To Eclipse Fitness Trackers?
Wearable technology is a constantly exploding market and we are yet to see it stop growing.
It has become a rising notion that smart watches will put wristbands and fitness trackers out of the market because of the “intelligent” features and screen that they possess, and are serving as the springboard for even greater expansion and more extraordinary technology. Since the launching of the Apple Watch, demand for such smart watches has risen exponentially.
Analyst firm, Gartner, has given a report which predicts a fall in demand for the present fitness wearable market of fitness wristbands, sports watches, and smart clothing—from 70 million units to 68 million units, next year. Conversely, the prediction about smart watch wristband shipments is a 17 percent upturn of about 17 percent, blazing the trail as the most successful wearable design as yet.
Despite the widespread acclaim of fitness wearables, they do not equal, technically, some of the latest smart watches released. Garmin Vivoactive and the outstanding Apple Watch, in addition to their smart features, have fitness tracking abilities operating behind the scene. Fitness trackers fall short because all they do is offer only fitness tracking capabilities.
The remarkable thing about wearables is how they open new portals of interaction with technology. This is what computers and tablets are unable to offer due to their traditional design and repetitious established way of interfacing with technology. Soon enough the competition in the business of manufacturing wearables will heighten as veteran wearable tech companies like Fitbit, Garmin and Jawbone will have to tolerate other tech giants who are showing interest in manufacturing wearables too, this further opening the gate for other companies with similar interest.
Forrester analyst, J. P. Gownder , as the previous year came to a close gave the results of a survey where customers were asked what features would endear them to a wearable in the coming years.
Some of those features people preferred are: accessing maps, taking photos and video, receiving a contextual review about your information, shopping online and performing web searches. These are capabilities that majority of contemporary fitness trackers lack, with only a few exceptions.
In an interview, Gownder said, “Fitness trackers represented the first wave of wearable devices — they proved out the early use cases. But there’s only so much real estate on the wrist, so it’s only natural that smart watches would co-opt that usage case.” Gownder believes that the grandeur of the Apple brand should give the smart watch market a foothold, convincing customers who hitherto did not take a thought of wearables to begin reconsidering their stand. Gownder added that it’s only a “sensible compromise” to choose a device like the Apple watch over a fitness tracker. Seeing the entrance Android wear has made to the market, following the Apple Watch, other companies are certainly soon to join in the rave thus making Gownder’s theory quite true. Apple does open the road for others to follow.
We have seen wearable technology hit the roof over the past year. Here at The Fitness Foresight, our aim is to focus on their fitness aspects of wearables and key in on that. Also, we do not think that smart watches are going to completely obscure fitness trackers in a while still because a lot of people do not want to have something so conspicuously technological wrapped around their wrists like most of the smart watches being pushed out to the market now. Although some of them are beautifully designed, they still are awkwardly big. Fitness trackers seem to have an advantage in that regard as you may have one on your wrist or even clipped to your body, yet not pull a crowd’s attention—like the Fitbit One. No one has to know that you have on wearable tech.
Unlike smart watches which tend to come across as the jack of all trades and so don’t do so excellently when considering real fitness tracking which involves doing more than calorie-counting, fitness trackers contrarily are specialized. They uphold facts about health and fitness.
That is our take, what’s yours? Do you think smart watches portend obsoleteness for fitness trackers in the coming years? Drop your comment in the box below.